Library Card Campaign--Dr. Lawson's Message

Good afternoon, HPL!

Our exciting MY Link Library Card campaign launch festivities is coming up next week starting on September 10^th with the Mayor’s press Conference and fun activities at H-E-B and all HPL locations on September13^th. 

I want to make you aware of three important items that will help you promote our new MY Link Library Card and the Campaign activities to our customers.

Raffle to win an iPad Mini

All customers who register for a new My Link Library Card during the card campaign launch festivities on September 13^th, or during the City Hall Farmers Market (held on the Central Library Plaza) on September 17^th,will be entered into a drawing to win one of five iPad Minis.

Winners will be notified the week of September 22^nd and will be invited to join us as our special guest at Houston LibroFest on Saturday, September 27^th. 

“I Have MY Link, Do YOU Have Yours?” Amnesty Program

In an effort to get the My Link Library Card into the hands of as many Houstonians as possible, HPL will waive fines under $25.00 for those who register for a new MY Link Library Card Wednesday, September 10^th through Friday, September 26^th, 2014.   Amnesty will apply to all accounts that are NOT in the collection process.  Accruing fines for overdue items returned during the amnesty period will also be waived.   

The Circulation Administration Team has created a list of Frequently Asked Questions about the program, which you can find under the FAQ’s tab on the MY Link intranet page:  https://hplnet.hpl.lib.tx.us/mylink.html.  

I am so proud to be able to offer an amnesty period to all Houstonians. This amnesty period, HPL’s first full amnesty offer since 1978, will run from Wednesday, September 10^th through Friday, September 26^th, 2014.  Mayor Parker and I will officially announce the program to the public during her press conference on Wednesday, September 10^th. 

Campaign Promotional Materials

All locations will receive an array of promotional materials beginning Monday, September 8^th.  Materials will include bookmarks, brochures, flyers, campaign buttons, posters, and Library Card FAQ’s.   

Location managers should be on the lookout for a more detailed message about these items from Greg Simpson later this week.

Here is a reminder of the four MY Link Campaign Goals:

1. To widely promote HPL’s resources, services and programs to every member of the community, taking every opportunity to share the advantages of this free card

2. To get the MY Link Card into the hands of every student

3. To replace existing HPL cards with the new MY LINK card with the H-E-B logo

4. To increase the number of cardholders to 1 million by the end of FY15.

It is going to take all of us working together make this campaign a success!  The campaign presents us with a great opportunity to make Houstonians aware of the wide array of resources, services and programs we offer our community!

I look forward to celebrating with you as we kick off next week!

I Have MY Link…Do You Have Yours?

Best Regards,

Dr. Lawson