Promoting Programs

Promotion

• Establish a promotional routine in which staff regularly closes all transactions (in person or on the phone) by informing customers of upcoming programs.
• Customer service – Be courteous, be available to “talk” about the program; smile and show enthusiasm.
• Recognize staff promoting programs with positive reinforcement.
• Hosting location has additional promotional responsibility for onsite programs or programs at nearby community sites.
• Staff assist interested customers in the registration process.
• Staff let customers know about for similar programs.
• Assure all staff provide additional program information for their neighborhood library and other locations for customers.
• Cross promote programs.  For example, at the beginning or end of storytime, staff person can promote a youth services program at a nearby neighborhood library.
• Distribute promotional materials to community contacts, *stakeholders, schools, churches and area businesses.
• Stakeholders include, but are not limited to, the following: library customers, employees, business leaders, educators and schools, cultural community, philanthropic community, virtual community, civic groups and associations, superneighborhoods, churches, recreation groups/clubs, health organizations, professional associations, social service organizations, politicians, media (community newspapers), city departments and government agencies.
• Contact well in advance of the program, and send reminders.
• Share information at community events.
• Partners promote us with presence on their website and distribution of print flyers.
• Create attractive and prominent displays with relevant materials.

Thanks!

Mary